Whitepaper – A Marketing Funnel Perspective on UBI: What Drives Monetization?

Growth and success of smartphone-based Usage-Based Insurance (UBI) propositions are largely dependent on understanding how their marketing funnel works. Typically, one of the main goals is the conversion of users into buying customers. Which brings us to the key questions: What drives conversion? How to guide the app users from download to conversion? Our latest […]

Whitepaper – tech revolution in the auto insurance industry

This whitepaper gives an answer to tech leaders looking for a new strategy in this current digital revolution. Topics included in this publication: Usage-based insurance – thinking beyond the black box Time to get real with relationships Five challenges and opportunities in going digital Unlocking the value of data This Raconteur’s Digital magazine sponsored by […]

Whitepaper – customer engagement as the critical success factor in changing drivers behavior

This whitepaper gives valuable insight to insurers on how to build and maintain relationships with customers for a better ROI. Why you should download it: The research is based on a large dataset with vigorous scientific statistic analysis. It explores the correlations and causations between the driver’s activities and their quality of driving during the […]

Whitepaper – Customer communication strategies for usage-based insurance programs

This whitepaper gives valuable insight to insurers on how to efficiently manage communication with their customers. Why you should download it: It includes research on close to 50 different insurance companies that offer telematics-based insurance products. There is also a good overview of the current market situation on the topic of customer communication in the […]