Pay-Per-Mile: Real-Time Policies that Fit

Two main consumer trends are shaking up the insurance industry, namely, the need for transparency and personalization. A most vivid example of the insurance product addressing modern consumer needs is pay-per-mile insurance. The growth of pay-per-mile insurance products is enabled not only by the rapid advancements of telematics technology but also by the motivation of […]

Whitepaper – A Marketing Funnel Perspective on UBI: What Drives Monetization?

Growth and success of smartphone-based Usage-Based Insurance (UBI) propositions are largely dependent on understanding how their marketing funnel works. Typically, one of the main goals is the conversion of users into buying customers. Which brings us to the key questions: What drives conversion? How to guide the app users from download to conversion? Our latest […]